TikTok’s live commerce feature is a highly effective way to engage viewers instantly and drive immediate purchases. To get started, you need to activate your TikTok Commerce account and fulfill TikTok’s criteria, which typically include achieving a minimum follower threshold and being in a supported region. Once you’re set up, you can turn on commerce tools through your business dashboard.

Before going live, plan your content carefully. Curate your product lineup and develop a talking points list to keep the flow smooth. Highlight the benefits of each item, give a live demo, SNS フォロワー 増加 サービス and anticipate objections so you’re ready when viewers ask. Incorporate visual aids, professional lighting setup, and a uncluttered setting to make your products look their best.

During your live broadcast, engage with your audience immediately. Say hello to regulars, answer in real time, and encourage people to ask for more details. Use the on-screen shopping cart icon to link items live. Viewers can click on these tags to view specs and pricing and buy instantly within the stream.

Offer limited time discounts or exclusive live-only deals to drive immediate action. For example, say "The first 50 people who buy get 30 percent off" to motivate immediate action. You can also run giveaways or request engagement actions to be eligible for a surprise gift.

Build hype before going live. Share sneak peeks on your feed, leverage your highlights, and notify subscribers via email or your Instagram audience. Encourage your team or partner creators to promote the livestream.

Once your broadcast concludes, review your analytics closely. Review viewer count, session duration, and which products got the most clicks. Apply the metrics to refine your strategy. Save the video and turn segments into Reels.

Consistency matters. Schedule streams at a fixed weekly slot so your audience expects your live drops. Over time, you’ll build trust and loyalty, and your sales will grow naturally through genuine live engagement.