For best results with Google’s passage indexing, divide your content into targeted units that each address a single, well-defined subject

Break your text into short, self contained paragraphs that each answer a specific question or address a single idea

By doing this, Google can more accurately surface the most pertinent excerpts from your content when users search

Use natural language that matches how people ask questions

Analyze search suggestions and autocomplete results to align your language with actual user queries

Use interrogative phrasing naturally to signal relevance to question-based searches

Steer clear of repetitive keyword use

Instead, focus on semantic relevance

Incorporate related terminology that supports the core topic without sounding forced

Google’s systems are better at understanding context now, so writing clearly and conversationally works better than repeating the same phrase

Each paragraph should deliver a complete, self-sufficient answer

Even if the passage is part of a longer article, it should provide a complete answer to a specific question

Avoid depending on adjacent sections to clarify your point

Make sure readers don’t have to scroll up or 横浜市のSEO対策会社 down to understand what you’re saying

Ensure your content reads cohesively, even when passages are indexed separately

but don’t force every paragraph to connect logically to the next

Every paragraph must function as a self-contained unit of information

Google evaluates the text itself, not just the heading hierarchy

Prioritize clear, concise blocks of text over formatting aesthetics

Update your content regularly to keep it accurate and relevant

Google favors fresh, high quality information, especially for topics that change over time

If a passage becomes outdated, rewrite it to maintain its usefulness

Track your results using Google’s official analytics tools

Analyze which passages are being featured as standalone answers

Adjust based on real performance to maximize relevance and ranking potential

Focus on genuine user value rather than algorithmic loopholes

Google rewards content that solves problems efficiently and comprehensively