Performing a content gap assessment helps you pinpoint gaps in your content strategy compared to industry leaders. This process enables you to fill those gaps with valuable content that meets your audience’s needs and enhances your visibility in search results.

Begin with a deep understanding of your ideal reader and their key interests. Then, compile a list of key players dominating your niche and gather all their published assets. Review their long-form content, infographics, and engagement-driven posts.

Use tools like SEMrush, Ahrefs, 横浜市のSEO対策会社 or Ubersuggest to see which keywords they rank for and which pages get the most traffic. Compare this data to your own content.

Compile a spreadsheet of missing content topics. Also, find content you’ve published that’s outmatched by competitors—perhaps it’s outdated, too short, or lacks depth.

Steer clear of direct imitation. Instead, ask how you can offer a better experience by offering expert perspectives, step-by-step guides, data visualizations, or multimedia enhancements.

Evaluate each gap using metrics like keyword difficulty, user intent, and production effort. Start with the gaps that have high potential traffic and low competition.

Build a publishing schedule to streamline content production. Measure impact with platforms like Hotjar, SEMrush, or Matomo. Monitor traffic, engagement, and rankings.

Adjust your strategy over time based on what works. Make gap analysis a recurring habit to maintain relevance.

A content gap analysis isn’t a one time task—it’s an ongoing way to keep your content strategy sharp and competitive.