Ahrefs empowers you to analyze competitor 横浜市のSEO対策会社 strategies and identify gaps in your own approach.

Type your competitor’s URL into Ahrefs’ Site Explorer to initiate a deep dive.

The tool delivers a comprehensive snapshot of their SEO performance, including backlinks, traffic volume, and top pages.

Look at the Referring Domains report to see which websites are linking to them.

Backlinks from trusted, high-DR sites often indicate successful link-building or content marketing tactics.

Next, check the Organic Keywords report to find the keywords they rank for.

Filter results by traffic volume and keyword difficulty to uncover easy wins.

Incorporate these keywords into your editorial plan.

Study the ranking positions of their leading content.

When a competitor holds a top-three spot for a keyword you want, dissect their content’s word count, outline, and comprehensiveness.

Often, competitors rank well because they cover topics more thoroughly than you do.

Use the Content Gap tool to compare your site with up to five competitors.

You’ll uncover shared blind spots—keywords all players are neglecting.

You may find untapped niches your rivals are owning—topics you’ve overlooked entirely.

Create better, more comprehensive content around those gaps to capture their audience.

Compare your link profile against competitors using Ahrefs’ Backlink Gap feature.

Find out which sites link to them but not to you.

Contact those domains with superior, relevant content to secure similar referrals.

Don’t replicate—elevate. Offer a more authoritative, useful, or engaging resource.

Set up alerts to track competitor activity in real time.

Create custom alerts for your top competitors to be instantly notified of their content drops or link spikes.

This keeps you agile and allows you to respond quickly to market shifts.

Use the Paid Keywords report to decode their advertising strategy.

Even if you’re focusing on organic traffic, seeing their ad copy gives you insight into messaging, offers, and audience targeting that could influence your SEO content strategy.

Finally, track their domain rating over time.

A rising domain rating often means they’re building authority.

If their authority dips, dig into the cause—maybe a cleanup, penalty, or lost links—and seize the opening to dominate.

Ahrefs-powered analysis isn’t meant for imitation.

It’s a process of insight, adjustment, and innovation.

Use the data to fill gaps, outperform, and create content that’s not just similar—but better