Recovering from a Google algorithm penalty can feel overwhelming, but it is absolutely possible with patience, careful analysis, and consistent effort. The first step is to confirm that you’ve actually been penalized—sometimes, a decline in rankings stems from core algorithm changes or rising market saturation, not an actual violation. Examine the Manual Actions report for 横浜市のSEO対策会社 any alerts, and cross-reference traffic drops with known Penguin rollout dates.

If you see a manual action notification, analyze the exact violation cited. Google typically specifies the issue—such as shallow or duplicated text, keyword stuffing, manipulative backlinks, or hidden content. Even without a manual penalty, a unexplained ranking loss may signal an hidden algorithmic filter. In that case, scan your website for typical violations like low-quality content, excessive ads above the fold, non-responsive design, or a toxic backlink profile.

Start by auditing your website thoroughly. Employ backlink analyzers such as DeepCrawl or BuzzStream to map your link graph. Identify spammy, low-quality, or paid links that were acquired through schemes. Disavow harmful links using Google’s Disavow Tool, but once you’ve contacted webmasters. Be strategic with your disavow list—be selective and thoughtful.

Next, evaluate your content. Remove or rewrite thin pages that are duplicated, shallow, or irrelevant. Ensure every page is authentic, insightful, and audience-driven. Write for real people, not search engines. Focus on detailed explanations and logical flow and align with user intent. Google rewards sites that offer real solutions.

Improve your technical SEO as well. Run a site crawl with Screaming Frog, clean up dead internal links, improve Core Web Vitals, and resolve mobile usability issues. Organize content into logical silos so Google can accurately index your pages. Resubmit your XML sitemap and trigger a crawl after making corrections.

Once you’ve cleaned up your site, allow for recovery lag. Google doesn’t refresh scores in real time after fixes. Monitor your performance over several weeks. If you had a manual penalty, submit a reconsideration request through Search Console once every issue is resolved. Provide a detailed, transparent account. List all problematic elements, include before-and-after examples, and outline your compliance safeguards.

Avoid shortcuts going forward. Create authoritative, well-researched resources, secure referrals through genuine relationships, and deliver an excellent user experience. Algorithm penalties often result from black-hat SEO tricks that violate Google’s guidelines. True success is built on consistency and integrity.

Recovery takes time, but every step you take to improve your site makes it stronger and more resilient. Don’t give up—keep refining and optimizing. Google elevates sites that put people first.