This can include optimizing the layout, simplifying the user journey, improving call-to-action buttons, and personalizing the user experience. By continuously testing and refining these changes, the agency can increase the conversion rate and generate more leads for their clients. Bargoni et al. (2024) argue that growth hacking strategies should be implemented based on the type of company. Petersen (2024) advocates for a holistic view of growth hacking strategies, encompassing agile experimentation, hybrid business model innovation, and strategic internationalization. By now, you should be motivated to implement a growth hacking strategy in your company. Bolz y Bouché (2023) and Bargoni et al. (2024) emphasize that growth hacking is not just a methodology for platform or high-tech companies.
For a successful viral loop, you want to make it as easy as possible for users to spread the word (and to get rewarded for doing so). Of course, as with all growth hacks, you should test different options, gather data, and iterate on what’s working. We are a team of colleagues who previously worked together in the corporate world working for the likes of Intel, Virgin Media, Nokia, Accenture and more. Bringing enterprise level marketing skills to entrepreneur level firms and making them successful. A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain new customers. Growth hackers are sometimes called growth marketers, but growth hackers are not simply marketers.

Potential

By leveraging the power of social connections and word-of-mouth marketing, the startup can tap into a network effect that propels its growth. A growth hacker can use creative marketing techniques and discover inexpensive ways to attract customers, increase brand exposure, sell more products, etc. They employ digital advertising to keep customers’ attention for the most prolonged periods possible.
At the heart of GH lies a mindset that embraces failure as a learning opportunity. But what really is growth hacking, and why is it so crucial for startups? In this article, I want to present the basic concepts of growth hacking, some examples, and a description of the method so you can implement it in your company. As you already know, at the end of the post, you can access all the references cited in this article.
At the time, Hotmail.com was faced with the challenge of attracting more users without a huge marketing budget. If the blame does not lie with the marketing department, it is passed on to the sales department and then to the product development department. As a Growth Hacker, you don’t just focus on reaching people, you try to grow a business in whatever way you can.
With any marketing technique, it’s important to make sure you’re operating in a legal and ethical way. Taking shortcuts here isn’t going to do your business any good in the long run. Unbounce is designed for landing pages, letting you create A/B tests and even route customers to different versions of your landing page based on AI. It’s a highly cost-effective way to get new customers, as at each point, you’re tracking what’s actually working and improving on that—not just taking a shot in the dark and hoping for the best. If you’ve got limited capital, you may need to scale up your business dramatically within a space of just months.

Real-World Growth Hacking Examples (Growth Hacks)

Growth Hakka’s social media agency London team also perform content marketing agency and influencer marketing agency campaigns and projects. Our content marketing agency London functions as WordPress agency having built several WordPress websites. We are Woo Commerce experienced and are a different Woo Commerce agency London and CMS agency London compared to what you might be used to. We have a lot of experience in ecommerce growth hacking working with some of the UK’s largest retail brands to smaller ecommerce startups. Common growth hacking techniques include viral marketing, referral programs, leveraging existing platforms, and using data analytics to optimize marketing efforts.
A search engine-optimized blog can increase page views and conversions while strengthening your position as an industry thought leader. So when startups hired veteran corporate marketers, there was an expensive disconnect. These are the metrics at the very top of the sales funnel — a diagram of the customer journey from I’ve never heard of this company to I’m buying in bulk from this company.

But successful growth strategies can involve anything from blogging to throwing a party. They almost always have a digital component, though, whether that’s a digital product, storefront, marketing effort or all three. With an IMC strategy, you can utilize all these channels while keeping your messaging consistent throughout the entire customer journey. This includes both growth hacking tactics and long-term, brand-focused marketing.
This is where growth hacking comes in handy because it helps new businesses quickly achieve incredible heights by focusing on innovative but cheap tactics that create instant impact. These metrics are mainly about how customers behave on a company’s website. But people who arrive on a company site and promptly leave aren’t customers, or likely prospects. For startups with single-digit teams, they’re not worth measuring yet. Which is funny, because in Silicon Valley, "growth," "growth marketing" and "growth hacking" are roughly synonymous. Avoid growth hacking techniques that deceive or mislead your users.