SEO is a reliable method for growing search visibility. If done right, SEO offers sustainable traffic and high-quality prospects. But, the rise in demand has also created deceptive marketing offers such as **"Guaranteed Rankings."**

### Why SEO Rankings Can’t Be Guaranteed
Google’s ranking algorithm use complex systems that are frequently updated. Nobody can directly influence these factors. Agencies making this promise often rely on:
- Irrelevant keywords that bring little value.
- Risky tactics like cloaking which often backfire but lead to penalties.
- Manipulating branded searches instead of industry phrases.

### The Trap of "Free SEO"
The offer of **"Free SEO if we don’t deliver"** is a bait-and-switch. These agencies usually:
- Tie clients into binding agreements.
- Deliver minimal work.
- Upsell hidden services.

### What Legit SEO Companies Do
Serious SEO Agency agencies do not guarantee rankings. Instead, they provide:
- Honest updates.
- Sustainable SEO practices.
- Measurable growth.

### Conclusion
If you see **"First Page or Free"**, treat it as a scam. Sustainable results need patience, not an instant promise. Choose an agency that values trust and delivers growth the right way.