Online Shopping Figures For the UK

The online retail market has grown continuously since its inception. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly shop online.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've collected statistics and figures for retail sales that are both eye opening and revealing to help you.

Of all the retail industries, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving home. Electronics is the second most popular, with 16% of online sales. This is due to the constant need for new technology as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also a popular purchase online, with 15% of all e-commerce sales.

When asked what factors drive customers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% stated they were seeking special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a broad product variety.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK customers. It doesn't matter if it's for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. With a variety of payment methods available, shoppers can also choose the best time and method for their goods to be delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted the availability of more options as well.

UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For example, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if believe that their packages are not being delivered in environmentally friendly packaging.

In addition to reducing their environmental impact, a few customers are also seeking to make their shopping experience more personal. For instance, 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This lets them skip the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more eager than ever to wait for online orders. This could be due to the fact that British customers are more used to the longer delivery time and are aware of how long it takes to receive an item in the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a very popular pastime for a large number of people. Clothes and accessories are the most popular purchases, followed by groceries, and media like music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.

It is crucial to remember that online shoppers are diverse and this makes it crucial for online shopping Figures uk ecommerce businesses to understand what their customers are seeking when they purchase products. In addition it is crucial to know how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.

The older generations however tend to have more cautious buying habits and are less affected by the online ads. They also tend to go to stores in the high street to feel and see products prior to making purchases. But this doesn't mean they will not buy online because the convenience and stress-free nature of online shopping is very appealing to them.

Another important aspect to take into consideration when it concerns online shopping is that the older generation is more likely to demand and demand free delivery on all purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition 61% of people over 55 say they will add more items to their shopping carts in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to purchase items online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.

The most sought-after jolie papier online shop uk amazon shopping products in the UK are footwear and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewellery and sports goods are also available.

Online shopping has become increasingly popular to find best deals. Some experts believe that by 2024, online sales could make up more than a third of all retail sales.

Some retailers are struggling with the growth of online shopping while others are flourishing. Particularly the online market is booming for fashion, health and beauty as well as gardening and home and consumer electronic.

The trend for buying these products online is likely to continue to expand in the years ahead. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the most important European eCommerce markets. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience, and the wide variety of products. These factors make it a great location for retailers looking to improve their online presence and provide an easy shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Shopping online is a significant part of UK retail and some estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advances.

In the UK 57% list of online shopping sites uk shoppers who shop online mention convenience as the primary reason for them to shop Online Shopping Figures Uk. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of products available online. In Europe, a higher proportion of shoppers cite the lower cost as a primary reason for them to buy online.

Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have bought products they have never bought in a store previously, and a majority are willing to test new products when they shop on a marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29 percent of shoppers using the buy now pay later option over the last year.

A strong online return policy for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) check the return policy of the retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.