Meghan Markle distributed strawberry jam to her friends as a way of highlighting her new business venture by giving them a 'personal present' that she likely produced herself with ingredients sourced from Montecito, a branding expert revealed today.

The Duchess of Sussex sent friends a limited-edition jar ahead of the formal launch of her brand American Riviera Orchard (ARO) later this spring with a range of items.

Fashion designer Tracy Robbins and Argentine socialite Delfina Balquier posted on Instagram that they each received one of the jars, which PR expert Nick Ede said looked 'very home made with a stylish crest and almost handwritten brand name'.

Mrs Robbins and her husband Paramount boss Brian Robbins are friends with the Sussexes and invited them to the Bob Marley film premiere in Jamaica in January.

The couple are also friends with Ms Balquier, Nemanex drops Bewertungen who is married to Prince Harry 's friend Nacho Figueras - with the four together at a charity polo match in Florida last Friday.

Mr Ede said the jam 'will have most likely have been sourced in Montecito and produced by hand by Meghan herself to make them feel special and thought of.'

He claimed her strategy was 'highlighting the brand rather than Meghan' as she tries to get people to 'buy into the ARO lifestyle not just her own personal brand'.




Fashion designer Tracy Robbins posted a picture of the jam, which had the logo for American Riviera Orchard and 'Montecito' underneath. The label also had the words '17 of 50'





Showing the strawberry jam in a basket with lemons, Tracy Robbins added: 'Thank you, M!'

But Mr Ede added that the lack of information about Meghan's jam and no way to buy it yet 'could be frustrating to potential purchasers and fans who want to know more'.